We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.
It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School.
The University of Reading is ranked 13th in the UK for Marketing (Complete University Guid...
We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.<br/><br/>It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School.<br/><br/>The University of Reading is ranked 13th in the UK for Marketing (Complete University Guide, 2022). While you study, you will have the opportunity to gain insights from outside speakers from industry.<br/><br/>In the final year, you will have the option of completing a marketing consultancy project linked to a live organisation, or an applied independent research project in an area that youre passionate about. Recent projects have explored consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.<br/><br/>Accreditation<br/>This course is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing.<br/><br/>Placement<br/>If you would like to complete a one-year placement between the second and final year, either in the UK or abroad, our BSc Consumer Behaviour and Marketing with Placement Year degree is for you. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, Disney, L’Oréal and Samsung.<br/><br/>While on placement, our students have undertaken activities as varied as conducting social media competitor analysis, brand development and working on developing communications strategies and sales. Successful selection for placement is dependent on an excellent academic record as well as evidence of a high level of motivation.
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Course Details
Information
Study Mode
Full-time
Duration
4 Years
Start Date
10/2025
Campus
Main Site
Provider Details
Codes/info
Course Code
NC58
Institution Code
R12
Points of Entry
Year 1
A levelB,B,B UCAS TariffScottish HigherA,B,B,B,B Access to HE DiplomaD:18,M:27 International Baccalaureate Diploma ProgrammePearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)DDM GCSE/National 4/National 5GCSE Maths C (or 4), English Language or English Literature C (or 4). Cambridge International Pre-U Certificate - PrincipalM2,M2,M2 Extended ProjectB In recognition of the excellent preparation that the Extended Project Qualification provides to students for University study, we now include achievement in the EPQ as part of a formal offer. Eligible applicants would receive two offers, our usual offer plus an alternative offer of a B in the EPQ and one grade lower in their A level subjects T Level |
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Region | Costs | Academic Year | Year | |
---|---|---|---|---|
England, Northern Ireland, Scotland, Wales, Channel Islands | £9,250 | 2024/25 | Year 1 | |
EU, International | £25,250 | 2024/25 | Year 1 |
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