This is a four-year programme that includes a year of foundational study and leads directly into the degree course. Our foundation year offers the chance to strengthen your skills, knowledge and confidence, before you advance to stage one of your honours degree.
The BA (Hons) Digital Marketing Management degree at Cardiff Met has been developed in conjunction with the Institute of Direct and Digital Marketing (IDM) syllabuses and the needs of the digital industry. Digital marketing channels have revolutionised the manner in which all businesses - whether domestic or global...
This is a four-year programme that includes a year of foundational study and leads directly into the degree course. Our foundation year offers the chance to strengthen your skills, knowledge and confidence, before you advance to stage one of your honours degree.<br/><br/>The BA (Hons) Digital Marketing Management degree at Cardiff Met has been developed in conjunction with the Institute of Direct and Digital Marketing (IDM) syllabuses and the needs of the digital industry. Digital marketing channels have revolutionised the manner in which all businesses - whether domestic or global, large or small independent enterprises - operate and market their business activities. An ever increasing number of organisations are embracing digital marketing platforms in order to enhance and support their core marketing communications objectives. As such digital marketing management has evolved from a peripheral element of organisational marketing to a pivotal must do activity. Employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. You will learn a wide range of key digital marketing tools and techniques including Digital Analytics, Search Marketing: Content and SEO & PPC and Mobile and Social Marketing.<br/><br/>Becoming a Met Marketer will enable you to gain the academic knowledge and practical skills needed to gain employment in the marketing industry and has a great reputation for its vocational orientation. Upon graduating you will have a wide base of digital, marketing and management knowledge in what marketers say will be the most important knowledge capabilities in five years: Digital Marketing, Branding, Marketing communications, Global and International Marketing, PR and Corporate Reputation. The BA (Hons) Digital Marketing Management degree will also enable you to use this knowledge to create a joined-up digital marketing plan.<br/><br/>The Lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation. You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industry placement. Cardiff School of Management has a dedicated work placement team to help you. <br/><br/>We offer this programme with two study options. You can choose four years full-time or five years full-time which would include a one-year professional placement before your final year that will give you hands-on experience in a real-life working environment. This sandwich year would give you practical skills that many employers seek, giving you a competitive edge upon graduation.
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Course Details
Information
Study Mode
Full-time
Duration
4 Years
Start Date
23/09/2024
Campus
Cardiff Met - Llandaff
Provider Details
Codes/info
Course Code
N51F
Institution Code
C20
Points of Entry
Foundation
A levelGrade combinations totalling 32 points considered with a minimum grade C from at least 1 A-level or equivalent UCAS TariffScottish HigherGrade combinations totalling 32 points considered to include a combination of Highers and Advanced Highers. Access to HE DiplomaSuccessful completion of the Access to HE Diploma with 45 credits at level 3 International Baccalaureate Diploma ProgrammePearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)PPP Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)32 points from Higher Level, minimum H4 considered GCSE/National 4/National 5GCSEs (Grades A-C) including English Language and Mathematics or Mathematics - Numeracy at grade C / grade 4 or above. Scottish National 5 subjects at grade C or above to include English Language and Maths. OCR Cambridge Technical DiplomaOCR Cambridge Technical Extended DiplomaPPP Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)Grade combinations totalling 32 points considered with at least 1 A-level. Welsh Baccalaureate - Advanced Skills Challenge Certificate considered as second subject. |
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Region | Costs | Academic Year | Year | |
---|---|---|---|---|
England, Northern Ireland, Scotland, Wales, Channel Islands, Republic of Ireland | £9,000 | 2024/25 | Year 1 | |
EU, International | £16,000 | 2024/25 | Year 1 |
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