Marketing BSc (Hons)

Develop your business and analytical skills and take your first steps into the exciting world of marketing, with our BSc (Hons) Marketing degree in Peterborough.<br/><br/>Whichever industry you want to work in, gaining a recognised marketing qualification is a sure-fire way to stand out from the crowd.<br/><br/>By studying BSc (Hons) Marketing at ARU Peterborough, you’ll achieve a sound understanding of the terminology, concepts, principles, and techniques used in marketing.<br/><br/>We’ll encourage you to pursue areas of particular interest, and to appreciate the importance of the social, political, ethical, technological, environmental, and global contexts in which today’s businesses – and marketers – operate.<br/><br/>It’s perfect preparation for a career in this varied, fast-moving field.<br/><br/>As well as looking at the principles and practice of marketing, our BSc (Hons) Marketing degree has a strong foundation in business and management.<br/><br/>While studying at ARU Peterborough, you’ll evaluate markets as a method of resource allocation, ‘market failures’, and policy corrections, both product and factor markets.<br/><br/>You’ll learn to deploy your knowledge and skills to design, implement and evaluate marketing strategies, and effectively use a range of marketing tools and techniques to deliver results. You will be able to devise credible solutions to organisational problems in a wide range of marketing contexts.<br/><br/>You will also develop a comprehensive understanding of the principles and functions of management, including human resources, marketing, accounting, and finance, including knowledge and information management.<br/><br/>One of the benefits of studying at ARU Peterborough is the opportunity to build strong networks with local employers, and work on real-world business challenges.<br/><br/>Throughout the course you’ll find an emphasis on developing important transferable skills. These include analysing literature, communicating your theories and findings, and applying a variety of research techniques to the solution of business problems.<br/><br/>As a graduate, you’ll be ready to apply your knowledge and skills in the world of business and marketing.