This degree is designed to develop your digital marketing knowledge and business skills as a way to start building your career as a professional marketer and manager.
Abertay’s BSc (Hons) Digital Marketing and Business Management lies within the School of Business, Law and Social Sciences. There is a digital marketing skill shortage. In this programme, you will develop highly relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.
You will lea...
This degree is designed to develop your digital marketing knowledge and business skills as a way to start building your career as a professional marketer and manager.<br/><br/>Abertay’s BSc (Hons) Digital Marketing and Business Management lies within the School of Business, Law and Social Sciences. There is a digital marketing skill shortage. In this programme, you will develop highly relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning. <br/><br/>You will learn about different markets, how to manage customer relationships and communicate brand strategy effectively. An understanding of business decision making and its functions and challenges, alongside real life opportunities to develop these skills will make you a highly effective operator in this field.<br/><br/>Digital marketing and business management are subjects closely entwined. You will learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms. <br/><br/>This degree is predominantly about computer facilitated marketing and differs from its sister programme, Marketing and Business Management, which focuses more on the sociological understanding of marketing (or customers). <br/><br/>This is a highly practical programme. You will learn how businesses operate in the real world through expert guest speakers, projects tackling real-life business problems and off-site visits. You will work on projects with nationwide organisations such as the IBM Business Challenge and be encouraged to undertake a work placement and overseas study opportunity to broaden your horizons. <br/><br/>Marketing degrees at Abertay are inherently flexible and provide you with the ability to tailor what you study to your own interests and career aspirations. The first two years of study cover a common curriculum including the basics of business managment, accounting and marketing. As you progress, you can remain on marketing or add a subject specialism. Aside from Business Management, there is also a subject specialisms in Events Management. <br/><br/>Abertay is ranked: <br/>• UK University of the Year 2021 - Teaching Quality (The Times/ Sunday Times Good University Guide)<br/>• UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021)<br/>• UK Top 10 - Student Satisfaction (National Student Survey 2020)
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
4 Years
Start Date
08/09/2025
Campus
Abertay Campus
Application deadline
Provider Details
Codes/info
Course Code
N5N1
Institution Code
A30
Points of Entry
Year 1, Year 2, Year 3
A levelC,C,C To include a literate subject Entry into Year 2 with BBB to include Business Studies plus one other literate subject Scottish HigherB,B,B,C To include a literate subject at B International Baccalaureate Diploma Programme27 To include a literate subject at S5 or H4 Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)MMM Business (all pathways) Entry into Year 2 with DDD in Business Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)H3,H3,H3,H3 To include a literate subject HNC (BTEC)D Business - entry into Year 2 Scottish Advanced HigherB,B,B Entry into Year 2 to include Business Management plus one other literate subject Scottish HNCPass Entry into Year 2 with an HNC in one of the following:- Advertising & PR - Graded Unit B Business - Graded Unit B Business: Administration & IT - Graded Unit B Business: Management & Leadership - Graded Unit B Business: Marketing & Public Relations - Graded Unit B Events Management - Graded Unit B Hospitality Management - Graded Unit B Hospitality Operations - Graded Unit B Management & Leadership - Graded Unit B Marketing - Graded Unit B Marketing Communications - Graded Unit B Supply Chain Management - Graded Unit B Travel & Tourism - Graded Unit B Entry into Year 1 with an HNC in one of the following:- Accounting - Graded Unit B Administration & IT - Graded Unit B Fashion Business - Graded Unit B Human Resource Management - Graded Unit B Music Business - Graded Unit B Retail Management - Graded Unit B Social Science - Graded Unit B HND (BTEC)D Business - entry into Year 2 Scottish HNDPass Entry into Year 3 with an HND in one of the following:- Advertising & PR - Graded Unit B Business - Graded Unit B Business: Administration & IT - Graded Unit B Business: Management & Leadership - Graded Unit B Business: Marketing & PR - Graded Unit B Marketing - Graded Unit B Entry into Year 2 with an HND in one of the following:- Administration & IT - Graded Units BB Events Management - Graded Unit B Hospitality Management - Graded Unit B Human Resource Management - Graded Unit B Retail Management - Graded Unit B Social Science - Graded Unit B Supply Chain Management - Graded Unit B Travel & Tourism - Graded Unit B Entry into Year 1 with an HND in one of the following:- Music Business - Graded Unit B T LevelPass (C and above) in Core Component. Education & Early Years Legal Services Finance Accounting Management & Administration Agriculture, Land Management & Production |
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Region | Costs | Academic Year | Year |
---|---|---|---|
Scotland | £1,820 | 2024/25 | Year 1 |
England, Northern Ireland, Wales, Republic of Ireland | £9,250 | 2024/25 | Year 1 |
EU, International | £15,000 | 2024/25 | Year 1 |